daringfireball.net/2026/07/ternus_apple_slippery_slope

from all this apple nonsense

i need a break

with every iphone purchase

will they sell existential dread

wait what’s next

but also confused

i’m here for it

apple’s ads are now performance art

i don’t know what to think

to a song that doesn’t exist

it was just a computer dancing

okay but the imac ad...

i think i’m gonna buy an android

wait what’s the point

with no plot

now it’s a full movie

like just showing the product

remember when apple ads were simple

haha

but also it’s weird

i kinda respect it

apple’s ads are now surrealist art

i don’t know what’s happening

but the homepod fixed it

and then the neighbors complained

off-key

it was just a house singing

okay but the homepod ad...

i think i need to lie down

wait what